Google Pride #ShowUp
For Pride 2017, Google partnered with Stink Studios to create a campaign that would inspire people to show up and support the LGBTQ community. By visiting eight cities across America, the campaign captured individual video stories, marches and LGBTQ-supporting nonprofits for people looking to involved in their local events.
I had the chance to be involved on Google Pride as a Lead Motion Designer, working closely with the Creative Tech team on all the UI animations and transitions.
Because Pride is for all of us to celebrate and for all of us to defend, we designed an early prototype that was using the loading page to display the reasons why people are proud to show up. In an other prototype, we focused on helping the user to find quickly the nearest parades or marches in their communities. The user is invited to search for a city or a zip-code, as soon as he starts to edit the field, the results are showing up.
Client — Google Brand Studios
Digital Agency — Stink Studios
Executive Creative Director — Ben Hughes
Art Director — Satu Pelkonen
Lead Motion Designer — Anthony Meric
Motion Designer — Aaron Covrett, Maxime Rimbert
Designer — Maxime Rimbert
Lead UX Designer — Liz Wells
UX Designer — Maggie Bryan
Executive Director of Technology — PJ Ahlberg
Technical Director — Arnaud Tanielian
Developers — James La Marre, Tim Roussilhe, Abhaya Rawal, Oskar Tilly, Michael Bucks
Architectural engineering — Abhaya Rawal
Executive Producer — Lauren Keller
Producers — Marta Nelson, Danielle Kim